February 22, 2015

Lucy, Internet of Things and The Big Digital Brain

What we learn from Lucy -
Our brain only uses 10% of its celebral capacity.

Should we have the power to fire up unused cells, we will become more capable.
That may not be possible today.

What is, however, possible is - connecting to other people's brains.


The internet is a platform to connect people and things.
Everyday more things and people are getting connected (14.8 billion+ and counting).

Consider each person or thing like a brain cell.
When billions of things starting connecting, talking and learning with each other,
The more knowledgeable we become.

Access to this collective capacity of knowledge results in innovation.
Application of this collective knowledge can take us to the next evolution of mankind.

The earth is like one big brain
that is getting more and more connected every day
providing growing knowledge and opportunities for evolution.

Implications for brands, media and marketing

In the age of digital consumerism, brands need to understand consumers better and more than ever before. Brands today that have the most data on their target consumers have a competitive advantage. 

Besides publicly available consumer data on social media channels and company-owned transactional data, there are also some new technologies, being developed by Neuro-insight and Thync, that are making it possible for us to gain access to the consumer's brain. If brands having access to this data, the possibilities of exceeding consumer's expectations will become limitless.

February 19, 2015

Is it time for Digital to transform into Mobile?

Let's take a look at the top 10 trends for 2015 and what this means for brands, media and marketing. This will be a year when Mobile will strengthen its hold on our industry in a big way, smart data will outshine big data, and real-time marketing will become an achievable goal.

8 out of 10 Digital Trends in 2015 are MOBILE!
2015 Trends
Implications for Brands
App Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands
Think Mobility. Mobile First becomes the new normal.
Change your business model to become mobile-centric. Mobile is where consumers are making decisions that affect your bottom line.
Mobile Departments and Leaders Emerge
Dedicate a Mobile champion for your department who will make key technology and marketing decisions to drive positive customer experiences and marketing ROI. Think mobile solution; don’t split media from creative.
Mobile and Location Advertising Will Continue to Accelerate
Build context into every brand communication going forward. Location-based advertising will become the norm this year.
Mobile Campaign Management and Platforms Take Hold
Continue leveraging first-generation point solutions for SMS, push notifications and mobile advertising. Next-generation mobile platforms will emerge to offer marketers the ability to connect and communicate with mobile customers throughout the purchase process and across channels.
CRM, Social Data Combines With Mobile Signals to Drive Better Experiences
Brands have a wealth of consumer data , both transactional, social and mobile data from past campaigns. Consider prototyping mobile cloud solutions and decisioning engines to make better, smarter decisions in real-time, taking real-time, relevant mobile messaging to the next level.
Mobile to drive E-commerce
As consumers continue to increase their confidence in mobile for online transactions, brands can now build marketplaces or tie-up with e-tailers to close the online consumer purchase journey.
The Gap Between Digital and Physical Experiences Closes
Brands will have to seamlessly connect and sense and respond to customer needs throughout the customer journey and across both physical and digital channels. With more time being spent on mobile, brands must create consistent cross-media consumer experiences.
Content Strategy and Optimization Continue to Be Crucial Focus
Every brand must have a Content strategy and render it smartly and optimally to create a positive multi-channel experience.
“Smart” Data Overshadows Big Data
With the volume of data exploding, Brands will shift focus to smart data and embrace robust analytics to better understand consumer events and behaviors, and respond to future needs.
Real-Time Becomes an Official Goal/Benchmark (hi-octane alert!)
Competitive advantage for those brands that can facilitate real-time, hyper-relevant marketing communications. The consumer expectation to get any information they need at their precise moment of need on their device of choice will require marketers to re-examine their systems. Capabilities like Command Centers and programmatic buying will become key enablers.

Like if you agree? Drop a comment if you have a point of view.


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