October 1, 2007

Your city is waiting - Web 2.0 meets GREEN

Harnessing the power of collaboration for sustainability or to resolve energy issues has never been as powerful or altruistic as this.

The time has come! Enterprises are changing the way they market their products and services as consumers are demanding more than just good quality products. Going green is core to the business model of many large companies, and consulting companies are also green-ifying their service offerings to put sustainability on their list of hot topics.

As we all know, addressing energy issues and reducing carbon footprint are on the minds of most CEOs and CIOs these days. As much as we know that resolving these green issues cannot be resolved overnight, many companies are still looking for that silver bullet.

We need to realize that improving the company's image in the eyes of the investor by resolving such global issues requires the co-operation and collective intelligence of the common crowd. The underlying concepts of Web 2.0 can be pave the path to a greener future.

Do you agree? What are your thoughts?

September 9, 2007

Gen Y lives on Web 2.0

I met two very interesting women from Gen Y (Gen Y are today's young kids waiting to get into the workforce, Gen X who are the junior level working crowd, and baby boomers are those who are senior menagement type of crowd). I took my two minutes to glorify my interest about the social computing trends these days, but it took even lesser time to know (or should I say feel good to hear) that they dig the web. We instantly connected!

They couldn't imagine a life without the internet. One of them, studying public health, kept talking about how she used the web to research, while the other studying international business, talked about how she used MySpace to connect and keep in touch with friends. Just by the way, "Search" and "Social networking" are two of the five underlying concepts of Web 2.0.

They were excited, or at least they showed the interest, to know that I was bringing Web 2.0 inside the enterprise. They also raised their eyebrows to the fact that the lives that Baby boomers are living is so stereotypically money minded and usually lacked the passion for what they did. They would swear they never take up anything that did not motivate them. What they didn't realize is that people like us, i.e. Gen X, constantly live in a state of confusion -- not being able to reconcile with the fact that we are not always doing what we want to do with our lives. The former lady had served in India at a few villages that aided her research and wanted to continue serving the needy. She wouldn't, however, want to let go of her world pleasures of partying once in a while :) This one disliked MySpace though as she felt her life would be a little too revealed if she acted as one of her friends on the site. When we talked about Kiva, the public health lady hadn't heard of it when it actually affected her career more than the international business lady who had heard about Kiva on the Oprah show.

Anyways, it also felt nice to share with them about my work in the enterprise context, which is not as important to note as much it is to mention the takeaways from this meeting with strangers from Gen Y (two in mumber, not a statistically significant number but still noteworthy):

1. Gender: Women are as excited, if not more, about social computing. Popular belief says that usually women aren't as tech savvy as men, so does that mean that "men as well as women equally enjoy social computing"!

2. Web 2.0 in the enterprise: Definitely, they would prefer having to work with Web 2.0 technologies and be more productive as they are used to these technologies outside the enterprise. So as a business, wouldn't you want to provide the tools to your employees that they are most familiar with!

Conclusion: Gen Y will prefer to use the Web 2.0 tools at work. The question is not when but how ready or how fast will leadership introduce these tools in their organization. Read more on what Gen Y really want.

Do you think Gen Y will choose to work with a company that empowers them with Web 2.0 tools? What do you think about the willingness of leadership to welcome Web 2.0 inside the enterprise?

September 5, 2007

5 underlying concepts of Web 2.0

2.0 comes from the next generation "you".

As a consumer, you are demanding! These days, you have access to all the information you need to make a good purchasing decision. You demand that the best be offered to you at the lowest possible price. You make large Fortune 500 companies crumble to their knees when you turn your eyes to competitors' products. You are the next generation knowledge worker in the workplace. You are also tomorrow's supplier, distributor, or partner aching for the right tools and techniques to be more effective in the marketplace.

The rapidly growing trends on the internet today are empowering you more than ever before. Some are calling these trends as the next generation of the web or Web 2.0. Simply put, there are basically 5 concepts that you need to be aware of:

1. Social networking (online communities, discussion forums): Large online communities are emerging as like-minded people connect on the web. Examples: LinkedIn, Facebook, MySpace, SecondLife.

2. Collaboration (blogs, wikis, social bookmarking): People are voluntarily participating in discussions, contributing ideas, and sharing content of common interest. Examples: Wikipedia, BoingBoing, Dispatx.com, del.icio.us

3. Broadcasting (RSS, podcasting) : Online distribution of audio and visual content to the general masses. Examples: YouTube, iTunes

4. Rich user interfaces (AJAX, Flash, Flex): Web sites are becoming more user friendly. It’s easier to personalize, organize, navigate, and find information quickly. Examples: Flickr, NetFlix, iGoogle

5. Service orientation (Mashups, SaaS, widgets) : Combine two or more online content sources to create new, richer services or situational applications. Examples: HopStop, HousingMaps

Most of what you are seeing on the internet today come from these 5 concepts.

If you are seeing something that is not covered under these concepts, or if you have any comments I would encourage you to contribute to this blog. Thanks!


Related Posts with Thumbnails