STOP [story]TELLING and START LISTENING to Your Customers!

Enough of storytelling! While you can tell the most engaging stories and craft the most immersive experiences for your consumers, are you making an equal amount of effort to [constantly] listen to your consumers? Because just by developing a se*y and innovative digital platform for your campaign may win you awards but may not result in intended marketing objectives!

The Connected Viewer - The End of Disengaged TV Advertising

Many advertisers were worried about the impact that DVR would have on TV ads. Guess what!

The Connected Viewer is changing TV ad consumption.

Going by the growing multi-screen trend, loss of TV viewers from second screen viewing to advertisers is way bigger than the DVR. If consumers are spending time on a second screen, it is quite obvious that the impact of traditional advertising is getting smaller. And this behavior of tuning out from TV ads (generally due to lack of engagement) will only get worse!

So how can advertisers address this changing behavior?