What is the the new Brand Tree?
The new Brand Tree is inspired by nature.
Building a healthy brand is like growing a healthy tree.
Showing posts with label brand strategy. Show all posts
Showing posts with label brand strategy. Show all posts
August 9, 2012
The New Brand Tree: Growing the Fruits of Earned Media
What is the the new Brand Tree?
The new Brand Tree is inspired by nature.
Building a healthy brand is like growing a healthy tree.
July 31, 2012
Give Brands nothing, but take from them EVERY THING!
Battle: The Great War of Digital Consumerism
Strategy: Use Digital to connect, engage, and destroy brands, one interaction at a time!
Weaponry: Digital media or media enabled by the converging forces of social, mobile, cloud and internet of things
Incumbent: Brand
Challenger: Consumer
Who will win this war - consumers or brands?
Consumers push Brands forward...
If today brands are feeling that customers change loyalties at the flip of a coin, they have absolutely no idea about the Great War that is only beginning to take shape. This War will be started by the Digital Consumer and will inspire the entire consumer base to rise and win the war of consumerism if brands don't act now!
Strategy: Use Digital to connect, engage, and destroy brands, one interaction at a time!
Weaponry: Digital media or media enabled by the converging forces of social, mobile, cloud and internet of things
Incumbent: Brand
Challenger: Consumer
Who will win this war - consumers or brands?
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If today brands are feeling that customers change loyalties at the flip of a coin, they have absolutely no idea about the Great War that is only beginning to take shape. This War will be started by the Digital Consumer and will inspire the entire consumer base to rise and win the war of consumerism if brands don't act now!
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