The (virtually) Real Difference between Old Media and New Media

“I thought the attractions of being an astronaut were actually, not so much the moon, but flying in a completely new medium” - Armstrong told his biographer.

It's always been about the experience in a new medium! And today you don't need to be an astronaut to fly into a new medium. New media technologies are available at the consumer's fingertips. The real question for brands today is how to effectively leverage these consumer technologies in order to take brand experiences to the next level. But before that, it is important to understand the key differences in old and new media:

The New Brand Tree: Growing the Fruits of Earned Media

What is the the new Brand Tree?

The new Brand Tree is inspired by nature.

Building a healthy brand is like growing a healthy tree.

Give Brands nothing, but take from them EVERY THING!

Battle: The Great War of Digital Consumerism
Strategy: Use Digital to connect, engage, and destroy brands, one interaction at a time!
Weaponry: Digital media or media enabled by the converging forces of social, mobile, cloud and internet of things
Incumbent: Brand
Challenger: Consumer

Who will win this war - consumers or brands?

Consumers push Brands forward...
If today brands are feeling that customers change loyalties at the flip of a coin, they have absolutely no idea about the Great War that is only beginning to take shape. This War will be started by the Digital Consumer and will inspire the entire consumer base to rise and win the war of consumerism if brands don't act now!