Let's take a look at the top 10 trends for 2015 and what this means for brands, media and marketing. This will be a year when Mobile will strengthen its hold on our
industry in a big way, smart data will outshine big data, and real-time
marketing will become an achievable goal.
8 out of 10 Digital Trends in 2015 are MOBILE!
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2015 Trends
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Implications for Brands
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1
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App
Downloads Will Surpass Facebook Friend and Twitter Followers for Most Brands
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Think
Mobility. Mobile First becomes the new normal.
Change
your business model to become mobile-centric. Mobile is where consumers are
making decisions that affect your bottom line.
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2
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Mobile
Departments and Leaders Emerge
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Dedicate
a Mobile champion for your department who will make key technology and marketing decisions to drive
positive customer experiences and marketing ROI. Think mobile solution; don’t
split media from creative.
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3
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Mobile
and Location Advertising Will Continue to Accelerate
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Build
context into every brand communication going forward. Location-based
advertising will become the norm this year.
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4
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Mobile
Campaign Management and Platforms Take Hold
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Continue
leveraging first-generation point solutions for SMS, push notifications and
mobile advertising. Next-generation
mobile platforms will emerge to offer marketers the ability to connect and
communicate with mobile customers throughout the purchase process and across
channels.
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5
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CRM,
Social Data Combines With Mobile Signals to Drive Better Experiences
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Brands
have a wealth of consumer data , both transactional, social and mobile data
from past campaigns. Consider prototyping mobile cloud solutions and
decisioning engines to make better, smarter decisions in real-time, taking
real-time, relevant mobile messaging to the next level.
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6
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Mobile
to drive E-commerce
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As
consumers continue to increase their confidence in mobile for online
transactions, brands can now build marketplaces or tie-up with e-tailers to
close the online consumer purchase journey.
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7
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The
Gap Between Digital and Physical Experiences Closes
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Brands
will have to seamlessly connect and sense and respond to customer needs
throughout the customer journey and across both physical and digital
channels. With more time being spent on mobile, brands must create consistent
cross-media consumer experiences.
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8
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Content
Strategy and Optimization Continue to Be Crucial Focus
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Every
brand must have a Content strategy and render it smartly and optimally to
create a positive multi-channel experience.
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9
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“Smart”
Data Overshadows Big Data
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With
the volume of data exploding, Brands will shift focus to smart data and
embrace robust analytics to better understand consumer events and behaviors,
and respond to future needs.
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10
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Real-Time
Becomes an Official Goal/Benchmark (hi-octane alert!)
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Competitive
advantage for those brands that can facilitate real-time, hyper-relevant
marketing communications. The consumer expectation to get any information
they need at their precise moment of need on their device of choice will
require marketers to re-examine their systems. Capabilities like Command
Centers and programmatic buying will become key enablers.
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