June 13, 2012

Social media's big push within the enterprise (finally!)

Social CRM push inside the enterprise with Oracle and SalesForce
Six years after the term Web 2.0 was defined, it's extremely heartening to know that social media is finally entering the enterprise in a big way with the blessings of Oracle and Salesforce.com!

With Oracle's acquisition of Virtue and Collective Intellect, and Salesforce.com's acquisition of Buddy Media, social media and the new facets of customer engagement and innovation will finally begin to see the light of day within the enterprise in the form of social CRM - a key customer relationship management offering that will plug into social media platforms such as Facebook, Twitter, etc and provide the missing piece of the 360 degree view of the customer.

Through these acquisitions — and the eye-opening price tags behind them — Oracle and Salesforce.com show that the business world is getting ready for social media. It’s no longer considered a fad, definitely not just hype, and not going away any time soon. Businesses must care about social media because it’s clear that consumers already do. - Forbes

What does this mean for Marketing and IT teams?
Marketing will now be able to centrally create, publish, moderate, manage, measure and report on social marketing campaigns and activities on social media platforms such as Facebook, Twitter, YouTube and Google+.

So suit up, IT... and get ready to shake hands with Marketing and drive the social CRM story forward...  what say?


  1. From an enterprise perspective, this would be that of an enormous opportunity. But the challenge comes when you need to manage customer data without interfering into his privacy. The line between knowing ur customer and not annoying his privacy could be very thin

  2. Wonderful and very informative. You must proceed your writing. I am sure, you have a great readers’ base already!
    I stumbled upon this and I have found it positively useful. Great job!

    Comprar Seguidores Instagram

  3. I couldn't refrain from commenting. Well written!

    My site :: Dr Dre Beats


Thank you for leaving your comments!


Related Posts with Thumbnails